The 320 Festival began as one mother's dream to change the conversations surrounding suicide prevention, addiction and mental health and ended as a first of its kind all online event to share resources, support one another and begin to change direction.
THE BIG NUMBERS
150,000 + UNIQUE VIEWS
30+ total hours of programming
50+ Performers & Special Guests
30+ Proud Sponsors
48 Nonprofit Organizations committed to improving mental health in countless ways
320 Festival Online & 320 Conversations were both produced for live stream & digital distribution by KNEKT TV. Producer & CEO, Kent Speakman worked tirelessly aside KLG's Kat Cody to helm the project, creating a weekend of broadcast quality content.
320 Festival was embedded on the festival homepage, YouTube Live, KNEKT.tv's network on Roku & Apple TV and Facebook Live, where it was cross posted to approximately 60 pages for the weekend.
ONLINE VS IN PERSON
Bringing 320 Festival online allowed us to include speakers and performers and reach attendees globally.
10,000 maximum capacity attendance
12 hours maximum event time
Artists split between two stages
indoor & outdoor
Sponsorship opportunities limited by venue partnerships
Attendance limited by geography
125k+ unique viewers = 12X expansion of viewership
Limited time constraints
23 educational sessions
Artists integrated into full run of show
Unlimited sponsorship opportunities
Attendees, panelists & artists participated from around the globe
The 320 Festival began when Talinda Bennington, co-founder of 320 Changes Direction partnered with Kevin Lyman, founder of the Vans Warped Tour and USC Professor, to create an event that could be fun, educational and impactful for it's attendees. Originally planned as a free-to-the-public one day event at LA Live in Downtown Los Angeles, Lyman doubled down his efforts, committing his professional team to the project and creating course curriculum for one of the classes he'd lead throughout the 2019 / 2020 school year at USC's Thornton School of Music.
When COVID19 changed our collective realities, we made the decision to move 320 Festival completely online! “In some ways it might have been a blessing to be forced to take the 320 Festival online,” shares Festival co-founder Lyman. “We saw posts from across the country and around the world on how helpful these discussions were for them at this time.”
"We need to change the culture of mental health so that those in need - and their family members - are able to speak openly about their struggles so that they can seek the care they deserve,” shares Bennington who created 320 Changes Direction in honor of her late husband, Chester Bennington of Linkin Park.
PERFORMANCES + SPECIAL GUESTS
ANDY FRASCO & THE U.N.
ART ALEXAKIS OF EVERCLEAR
CALEB SHOMO OF BEARTOOTH
CHRIS MARTIN OF COLDPLAY
DEREK SANDERS OF MAYDAY PARADE
DUFF MCKAGAN OF GUNS N ROSES
FRANK ZUMMO OF SUM 41
JAYDEN PANESSO OF SYLAR
JUSTIN FURSTENFELD OF BLUE OCTOBER
LTX with JAMES MASLOW
Performer list available at 320festival.com
SPEAKERS+ EDUCATIONAL SESSIONS
ADENA WORONA, LMSW
ADI JAFFE PH.D.
ASHLEE PETERSEN, CADC-I
AUDREY GRUNST, LCSW
CONSTANCE SCHARFF, PhD
CRYSTAL WOODMAN MILLER
ERICA KRUSEN, MFT
ERIN RAFTERY RYAN
GLENNA ANDERSON, DSW, LCSW
JOSH MACNEILL M.ED.
KAREN SALAMA MCCAIN, MSW, LSW
MIA ST. JOHN
MICHELLE SAARI, PHD
PASTOR BRENDA MITCHELL
PATRICK J KENNEDY
PAUL N. SAMUELS
PAUL ZAK PHD
PLAY DATE (GREG ATTONITO & SHANTI WINTERGATE)
RANDY PHELPS, PHD
RICHARD “WOLFIE” WOLF
SHANEY JO DARDEN
TERESA BANKO MSW/MPA
YVES MATHIEU EAST
Speaker list & bios available at
320 Festival could not have existed without the support and partnership of our incredible sponsors!
NONPROFIT ORGANIZATION PARTNERS
320 Festival could also not have happened without the guidance, outreach and collaboration of our incredible NPO partners.
320 Converstions was held on March 9th, 2020, on campus at USC's Bovard Auditorium.
Hosted by Ken Jeong, the evening introduced the world to the 320 concept and included a welcome message from 320 creators Talinda Bennington & Kevin Lyman. Moderator Randy Phelps talked with Erin Raftery Ryan, Tiffany Jenkins, Jason Docton, Morgan Freed & Justin Furstenfeld in an enthusiastic conversation that could have lasted all night long. Furstenfeld wrapped the evening with a performance that included spoken word and musical performance, opening up about his journey with addiction and the music that helped him heal.
The event was live streamed and placed on the 320 Festival Facebook page following the event and has clocked more than 199k views to date.